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$19.99
Branding
Examples
Strategic

Your Brand Is A Promise

A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.

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Featured Image
$39.99
Branding
Licensing
Strategic

Expand. Grow. Thrive. (Audio Version)

With just 5 questions, this book can, with an 80% accuracy rate, tell you which of your brands has the greatest potential to expand. The book combines science (the LASSO algorithm) with personal anecdotes from rockstar CEOs who overcame every conceivable roadblock to create five-star brand extensions. The result? A compelling view of brand expansion techniques no brand steward should miss.

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$29.99
Strategic

Brand Licensing Versus Traditional Growth Strategies

Learn the pros and cons of brand licensing, make smarter decisions about growth, get a framework to help you decide if licensing is right for you and get an actionable plan from a brand licensing thought leader.

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$29.99
Branding
Strategic

Is Your Brand Ready to Stretch Into New Categories?

Use a proven scoring system to decide if your brand is ready to stretch, avoid catastrophic failures, know how to get your brand ready to expand and extend if it scores badly and build on your brand’s strengths if it scores well.

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Breakthrough Licensing
$39.99
Licensing
Operational

Breakthrough Licensing for Licensees

This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program. 

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$9.99
Branding
Examples
Licensing
Operational

Brand Licensing 101

This guide will help you understand brand licensing better, as well as address why companies license brands. We will also take you through the process of how to determine the license-ability of a brand, expectations of licensors and licensees, the brand licensing process and the royalty payment flow.

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$39.99
Licensing
Operational

Breakthrough Licensing for Licensors

It is the licensor’s responsibility to ensure that they provide the licensee with the information they need to be successful. With over 30 years in the business, I can tell you that conducting a formal orientation with a particular emphasis on the approval process is critical to the success of a long-lasting licensing program.

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$29.99
Licensing
Operational

Tilt the Deal in your Favor: How To Negotiate With Licensees

Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.

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$9.99
Case Studies
Examples

The Most Spectacular Brand Extension Failures

A whimsical stroll through the graveyard of history's most spectacular brand extension failures.

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$9.99
Case Studies
Examples
Strategic

35 Case Studies Of Brands

With 35 case studies all in one place you’ll save hours of searching on Google and get a better understanding of licensing strategies and the way brands in other industries have succeeded.

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