Branding is not just about nice packaging or a great tagline. Branding is key to the ultimate success or failure of a business. In this book, I’ll give you actual examples from real companies you know – and probably trust – that validate my entire reason for writing this book. There are certainly important components of branding, but my aim is to get you to understand the importance of a business getting its messaging right.
This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.SEE DEtails
A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.SEE DEtails
By finding out who we are, why we exist and what we are meant to do, we become a brand that is alive. When we have a story to tell, a purpose to convey and a target to engage, we become worthwhile to our customers. That's when the real adventure begins!SEE DEtails