Your Brand Is A Promise

Branding is not just about nice packaging or a great tagline. Branding is key to the ultimate success or failure of a business. In this book, I’ll give you actual examples from real companies you know – and probably trust – that validate my entire reason for writing this book. There are certainly important components of branding, but my aim is to get you to understand the importance of a business getting its messaging right.

What You’ll Learn in Your Brand Is A Promise

• An overview of a brand, how brands add value, what the elements of a brand are, and how brands are built or eroded
• What it takes for brands to grow from awareness to advocacy
• Why it is important to start with “why” before “how” and “what”
• How addictiveness plays a major role in personal branding and how to include it in your branding
• How the combination of the above can be the difference between brand growth and stagnation
• How character plays a critical role in your brand’s growth and development
• How to ensure your brand logo and visual identity reflect your brand values, essence, promise, and personality
• Why it is crucial to be ruthlessly consistent in conveying your brand and the pitfalls of not doing so