Your Brand Is A Promise

A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.

Price:
$19.99

$19.99

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Product Description

Branding is not just about nice packaging or a great tagline. Branding is key to the ultimate success or failure of a business. In this book, I’ll give you actual examples from real companies you know – and probably trust – that validate my entire reason for writing this book. There are certainly important components of branding, but my aim is to get you to understand the importance of a business getting its messaging right.

What You’ll Learn in Your Brand Is A Promise

  • An overview of a brand, how brands add value, what the elements of a brand are, and how brands are built or eroded
  • What it takes for brands to grow from awareness to advocacy
  • Why it is important to start with “why” before “how” and “what”
  • How addictiveness plays a major role in personal branding and how to include it in your branding
  • How the combination of the above can be the difference between brand growth and stagnation
  • How character plays a critical role in your brand’s growth and development
  • How to ensure your brand logo and visual identity reflect your brand values, essence, promise, and personality
  • Why it is crucial to be ruthlessly consistent in conveying your brand and the pitfalls of not doing so

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