Have you ever given a second thought to kelp? Other than when you’re on the beach, and you step over it, or see it tangled up in the waves? Kelp is kind of like the grass of the sea, and if you really think about it, we don’t give any thought to the grass beneath…
On my first morning in Palermo, the man at the front desk greeted me kindly. “Buongiorno, good morning,” he said, smiling. “Buongiorno,” I replied, “Can you direct me to a phonebook, please?” As I scrolled through the names, I felt nervous. When I finally got to “C,” I slowed down and then I stopped. Above…
There’s a myth that has been going around for a long time that basically says that you’re not productive if you’re not producing. What this actually translates to mean is that if you’re not a super-human robot, churning out only things that will change the world, you’re basically like an old computer from the 80s…
It has been in the headlines a long time – particularly after the pandemic took everything we thought we knew about traditional employment and flipped it on its head. The Great Resignation, as it has been called, has been a sort of siren song to valuing who you are and what you have to offer,…
One of the most consistent themes in my life and in my career has always been that of giving back. I have always believed that we get more when we give more. I see this in how I show up as a father, the relationship I have with my spouse, and the ways in which…
While Nepal is known for its breathtaking mountain views and picturesque hillside villages, it’s also a source country for young women who are subjected to human trafficking. This March, I will be attending a mission trip to Nepal in support of Our Daughters International (ODI), whose mission is to bring an end to human trafficking…
Are you getting excited for the 2022 FIFA World Cup? I know I am! I’m a big sports lover, but the games also hold a very special place in my heart, as I had the pleasure of working on my first FIFA World Cup for the France 1998 championships while I was at Coca-Cola. The…
These days, algorithms have gone from a phrase only people who like math used to know, to something we talk about every day. On social media in particular, algorithms define us as users. They show advertisers what we like, what we purchase, what we support and believe in. And they’re solely responsible for whether or…
Dear younger Pete, As I reflect back on my life, I offer these ten life lessons that will enrich yours, if you choose to embrace them. I promise you, they will bring you immeasurable joy along the way. 1. Winning is not everything, not even close. Reward comes from giving your best, showing respect to…
When creative strategist, Mark Di Somma, and I realized that there was an opportunity to create a tool for brand owners to determine if and how they should consider extending their brands, we created the LASSO algorithm to predict which of your brands have the greatest potential to expand. Determining whether a brand meets the criteria…