Top 5 Clauses Powerful brands expand their brands into new territories while staying true to the idea for which they are renowned. By doing this, these brands are able to continue to connect with people who know and trust them, and at the same time, to take the relationship into new spaces. This is particularly […]
Start-ups can be a hectic place, where the focus is often directed at building and learning as fast as you can. One thing many experts say small business owners need to prioritize is company culture, regardless of the speed with which they hope to expand. Many employees feel a sense of connection and pride […]
Building a brand is hard work, especially for many entrepreneurs and small businesses that have a hefty priority list of things to accomplish. Of course there are many things to focus on, like business plans, protecting IP, figuring out production and logistics, and let’s not even get started on payroll and employee benefits. Entrepreneurs […]
Boston has a rich history of startup culture, dating back to the late 18th century when revolutionaries decided to disrupt how government was done. In today’s tech world, Boston is a leading entrepreneurial town. According to a May 2016 report from the U.S. Chamber of Commerce Foundation and the Washington D.C.-based startup incubator 1776, […]
EPISODE OVERVIEW Have you ever thought about utilizing big, well known brands or celebrities to sell private label? On this episode, Kevin welcomes licensing expert Pete Canalichio to discuss this very topic! Take a listen to learn more about licensing, and how you can use it to leverage your products with well known brands. Entering […]
Are you currently a licensee (manufacturer) or licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in the definitions, requirements and terms stipulated in the licensing contract. If you have not read the contract language completely or understood it fully, you may […]
What do you do if you’re one of the world’s most famous lighter companies and the number of smokers is dropping? If you’re Zippo, you look for ways to capitalize on your ‘cool’ image and extend your brand into products ranging from watches to leisure clothing. Zippo hit its zenith around the mid-1990s with 18 […]
What is a better strategy: manufacturing my idea or licensing out my patent? I have an idea for a heavy duty appliance. This appliance works to replace a similar appliance but is something that has never been seen before. I was wondering what would be a better strategy: manufacturing or licensing out the patent? To answer […]
How many of you have gone to an event and brought home a souvenir? If I had to guess, I would say every one of you at one time or another bought something from an event you attended. The more incredible the experience was for you, the more important it was for you to buy […]
To best help you understand how to expand the licensing value of your brand, let’s take a step back and reflect on why companies choose to brand their products in the first place. Companies brand their products to differentiate them from their competitors’. For example, most consumers have no problem differentiating a Coke from a […]