Blog

May 21, 2024

The Reviews Are In!

The reviews are in! I’m really honored to have received some beautiful testimonials about my brand-new book, Strategic Brand Licensing. I feel so supported and appreciated, and didn’t want to keep these good words to myself. Why? Because I wrote this book with my co-author, Cristina Longo, for a reason: to share as much about […]

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May 16, 2024

May Is ALS Awareness Month

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April 30, 2024

Out Now: Strategic Brand Licensing

I’ve been like a kid in a candy store, holding in my excitement for the announcement of my newest book, Strategic Brand Licensing: Building Brand Value through Enduring Partnerships, which I have co-authored with M. Cristina Longo, Associate Professor of Business Economics and Management at the University of Catania, Italy. ​ We’re both so proud of this book, […]

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April 05, 2024

What Smart Brands Do

I wanted to wait to write this post until after the Bennifer/Dunkin’ (Dunkinber?) hype diffused a bit, so that I could bring up something fun post-Super Bowl that you probably haven’t forgotten about, but hasn’t been blowing up your social media!  I’m a big fan of Super Bowl commercials, and I know I’m not alone. […]

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March 21, 2024

Why Focusing On Brand Licensing Will Help Your Clients Succeed

I’ve been a big fan of Licensing Executives Society International (LESI), a global organization for licensing executives. As a member since the early 2000s, I’ve benefited so much from the industry discussion and expertise from others in the licensing field. I especially like that there are a lot of intellectual property attorneys in the organization, […]

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March 15, 2024

I’m celebrating 15 years!

Happy 15th anniversary to me! This month, I’m celebrating myself, my awesome team, my amazing clients and my steadfast collaborator partners because I wouldn’t be where I am without any of them! I am proud of myself, especially after some of the challenges I encountered in my work life before I decided to launch my […]

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March 07, 2024

An Unexpected Journey

You can never be sure what the road looks like 5 miles ahead, even if you’ve driven it a million times before. Until you’re in that car, you will have no idea if it’s straight the whole way, or full of winding turns and gnarly switchbacks. There could be a gaping pothole or a deer […]

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February 23, 2024

Advice I’d Give My Younger Self

Have you ever wished you could write a letter to your younger self and help guide her instead of waiting for her to stumble and fall? While I know that this might not be a great idea because it is the mistakes that often teach us the biggest lessons, help us become stronger and wiser […]

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February 01, 2024

Stanley Cup Craze

When did a cup become something we fight each other for? When did it become something that made us push people aside in stores to get the last one? When did we need to carry a particular cup with us everywhere and post it all over our social media feed? I could ask the same […]

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January 18, 2024

When A Brand Grows Bigger Than You Imagined

Remember that old saying, “you’re too big for your britches?” I often think of that when I think of building a brand. To me, the grandmas who used to tell that to their grandkids were saying that the child was acting older or showing off more than they had a right to, and it’s not […]

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