Blog
The best books on creating brands that people love and want to pay for
I’m so excited that Shepherd.com invited me to share my top 5 books for creating brands that people love and want to pay for! As anyone who knows me understands, I love books! And I especially love books that talk about brand strategy, brand expansion and licensing, since these are the areas I focus on […]
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Did licensing break Beanie Babies?
Those of you who know me or have been getting to know me through these posts know that I love showcasing the wins and losses when it comes to licensing. I love to do that by creating case studies of major brands that have both failed and succeeded in their licensing endeavors. Based on the […]
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How Jessica Alba is Expanding Her Brand
Since I’ve decided to devote the month of March to shining a spotlight on media as it relates to branding and licensing, the second post in my series honors actress Jessica Alba, who was nominated for a Golden Globe in 2001 for Best Performance by an Actress in a Television Series for Dark Angel. And […]
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Keeping Up with Kylie and Timothée: When Two Personal Brands Collide
When you think of dynamic duos, you probably think Batman and Robin or Ratatouille and Alfredo Linguini. Those who seamlessly fit together and almost complete each other for their complementary characteristics. Likely, few people would ever think Timothée Chalamet and Kylie Jenner. Both quite famous for very different things, Chalamet was nominated for two Oscars […]
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We Win When We Share
In anticipation of the 2026 Olympics in Italy, I find myself reveling in my time at the Paris 2024 Olympics. My feed has been showing me footage of both current and previous Olympic games. I was really delighted to stumble upon this clip, which is from the 2020 Tokyo Olympics. Though Mutaz Essa Barshim and […]
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The Skincare Ad that Dominated Last Year’s Super Bowl
Since Super Bowl LIX is almost upon us, I thought a little highlight from last year’s awesome Super Bowl commercials was in order. I was drawn to the oddity of Michael Cera’s commercial, but also its brilliance, as he aligned his name, which is his personal brand, with a well-known national skincare brand, CeraVe, for […]
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Does your career light you up?
Do you feel a spark of a connection to it when you describe it to someone else or when you wake up and start work each day? We normally just think of this as “I like my job” or “I don’t like my job,” but, really, there is much more at play here. There is, […]
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LES USA-Canada Annual Meeting in New Orleans
I had a blast at the Licensing Executives Society (U.S.A. and Canada), Inc. (LES) Conference in New Orleans in October! There were so many fantastic opportunities to meet incredible people in my field from all over the world who love patents and trademarks and using licensing to help organizations grow. I was thrilled to witness […]
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Warrior Week at Camp Southern Ground
October was a busy month! I had the distinct pleasure and honor to participate with a distinguished group of leaders – Rodney Hatch, Joey Hurst, Scot Benson and Chad Albano – at Camp Southern Ground for the Warrior Week business panel. Everyone shared their expertise, insights, and strategies for success in the business world with […]
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Reese’s Book Club
Reese Witherspoon is at it again! And by “it” I mean being brilliant and creative, as always. I’ve followed her work for years, and it’s hard not to love something she has done, as she has acted in and produced more movies than most of us can even watch in our lifetime! Even better, she […]
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