Blog

Bringing Brand Strategy to Lagos: A Mentorship Story

Back in July, I had the privilege of traveling to Lagos for the Swish Fusion Conference — an experience I’ve shared here a couple of times because of how energizing and meaningful it was. What I didn’t mention then was one of the most impactful outcomes of that trip: meeting a remarkable young founder named […]

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The Essence of Being Human

I’m so excited to be featured in the book, The Essence of Being Human: 8 Ordinary People Striving to Live Extraordinary Lives, written by eight people from around the world that became friends through the process. James Moffat, who initiated the idea to write the book, kicks things off with Chapter 1. I wrote the final […]

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The Power of Community

If you didn’t catch the replay of my Keynote speech for the Swish Fusion Conference in Lagos, Nigeria in July, you can find a clip of it here. While it was a truly powerful moment for me to be in Nigeria and feel the buzz of excitement at this event, what really struck me was […]

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Proud Author Alert!

I love that in this community we can share both our joys and our frustrations. In business, and in life, you get a mixed bag depending on the day. Some days, and even weeks or months, can be amazing and profitable and purpose-driven and then other times it may seem as though you’ve taken an […]

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My Trip to Lagos

If any of you read my post several weeks ago, talking about my connection with Theophilus Akhimie, who invited me to be a keynote speaker for the Swish Fusion Tech and Media Summit in Lagos, Nigeria (July 11, 2025), you know I was really excited to be a part of such an important event. Not […]

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Relationships Matter

I’ve said it before, and I’ll say it again: relationships matter! Not only that, but there are so many different types of relationships to celebrate. We tend to think that on LinkedIn, there’s just one kind of relationship, but it’s not just networking that matters. There’s mentorship. There’s information gathering. There are industry-specific relationships and […]

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The Epic Split

How many brands can say they created an ad that got over 100 million views? Not many. But if that brand is Volvo, and they combine brilliant strategy with a legendary action star like Jean Claude Van Damme, then the likelihood of success is inevitable. Why? Because this ad is an example of what it […]

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The best books on creating brands that people love and want to pay for

I’m so excited that Shepherd.com invited me to share ​my top 5 books for creating brands that people love and want to pay for​! As anyone who knows me understands, I love books! And I especially love books that talk about brand strategy, brand expansion and licensing, since these are the areas I focus on […]

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Did licensing break Beanie Babies?

Those of you who know me or have been getting to know me through these posts know that I love showcasing the wins and losses when it comes to licensing. I love to do that by creating case studies of major brands that have both failed and succeeded in their licensing endeavors. Based on the […]

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How Jessica Alba is Expanding Her Brand

Since I’ve decided to devote the month of March to shining a spotlight on media as it relates to branding and licensing, the second post in my series honors actress Jessica Alba, who was nominated for a Golden Globe in 2001 for Best Performance by an Actress in a Television Series for Dark Angel. And […]

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