About
I’m Pete, and I’m on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion and marketing for companies like Coca-Cola, FIFA World Cup, the Sochi Olympics and Newell Rubbermaid, I realized that my greatest passion was helping brands reach their full potential. Not only that, I wanted them to grow and thrive in the marketplace, as well as in the minds of consumers. I consider it a great privilege to be able to help brands move the dial, and I know this is done solely through the authentic – and accurate – telling of their story.