Let me help you define your brand strategy and create an authentic, compelling message to share with the world. I have helped big brands like Coca-Cola, small brands like FITS socks, and every brand in-between. Start your branding journey with me today and watch your brand come alive!
In business, as in life, your heart is the one thing with you at all times. Whether you’re at a restaurant with a client or at your son’s baseball game, your heart is always right next to you. Sometimes you hide it. We’re conditioned in our culture to be “professional.” We’re taught that you can’t bring your true self to the office, and certainly not the board room. Your PowerPoints have to follow a certain template, and most things feel pretty serious these days. If you show your heart at work, many people think that’s a sign of weakness. Are you kidding me? Your heart is your greatest strength! I’m going to repeat that. Your heart is your greatest strength. How could something that comes with your body, and is literally responsible for keeping you alive ever be considered a weakness? The one thing we as humans have in common is our hearts. We all have one beating inside our chest. Now, what we choose to do with that is up to us. I have helped big brands like Coca-Cola, small brands like FITS socks and every brand in-between define their brand strategy and create an authentic, compelling message to share with the world. Start your branding journey with me today, and let me help your brand come alive in the hearts of those you serve!
Pete Canalichio is the global authority on brand expansion, a licensing expert, TEDx speaker, and an award-winning author.
Global authority on brand
expansion
Former Director of Licensing and
Activation of Coca-Cola,
Winter Olympics
Former Director of Global Licensing,
Newell Brands
Author of Amazon #1 New Release,
Expand, Grow, Thrive (2018)
Contributing writer to Forbes and
Member,
Forbes Agency Council
Contributing writer to Entrepreneur
Cold War Navy Pilot