Expert Witness

Pete has served as an expert witness in numerous cases and has supported his clients with expert witness reports and rebuttals, insights and depositions.

Pete has assisted his clients in making their case in the following areas:

  • Brand value creation and erosion
  • Brand licensing infringement
  • Brand licensing agreement breach
  • Support in preparation of litigation
  • Support to help avoid litigation
  • In each of these areas, his experience combines working with counsel and their clients to devise and/or refine methodologies and approaches in order to make their case.

    Pete prides himself on providing his clients with a serious value advantage. He is particularly adept as a troubleshooter. Pete has also mastered working on tight deadlines. Many of the clients upon whom he has conferred the greatest value are those who need help connecting their brand’s value to execution of their brand licensing program.

    Consulting areas of focus

    Branding Strategy & Consulting
    Marketing Strategy & Consulting
    Marketing Program Development & Execution
    Advertising: Creative Development & Execution
    Business Consulting