Breakthrough Licensing for Licensees

This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program. 

Price:
$39.99
Breakthrough Licensing

$39.99

QUANTITY

I think the sign of a great book (particularly a business book), is not when you were impressed with it when you first read it, but the number of times you return to it to check your thinking, modify your approach to a change of direction - see how to make sure your thinking aligns with the book's approach.

- Russell Smith, Amazon Review on Expand, Grow, Thrive

Canalichio reveals how brands enter new categories to the delight of their fans. This is a must read for anyone who is influenced by, sells based on the value of, or charged with the growth of, a brand, including their own.

- Dianne Thomas, Corporate Health Account Executive, Amazon Review on Expand, Grow, Thrive
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Product Description

How do you, as a licensee or manufacturer, grow your business? How do you identify brands you want to license? How do you perform due diligence on a brand to ensure they’re right for you? How do you become a contender for their business? What’s the best way to tilt the negotiations to your favor? And if you win the business, how do you establish a business plan to ensure profitability?

After 30 years in the licensing business (including Coca-Cola and Newell Rubbermaid) I can tell you how: Through a disciplined approach that marries your strengths with the licensor’s needs.

In this guide, I’m going to answer just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.

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Breakthrough Licensing for Licensees

This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program. 

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