A whimsical stroll through the graveyard of history's most spectacular brand extension failures.
Take a whimsical stroll through the graveyard of history's most spectacular brand extension failures, from Colgate Frozen Dinners to Harley Davidson perfume.
A whimsical stroll through the graveyard of history's most spectacular brand extension failures.
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Spend time in increments of one hour with Pete over Zoom discussing topics including brand strategy, marketing strategy, brand expansion and brand licensing.
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This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.
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