Wow! Expand, Grow, and Thrive is a powerful on point, detailed analysis of how successful ‘Brands’ have achieved success. The ‘LASSO’ strategy and methods help you understand and evaluate your own (Brands’) present position, and how if implemented, can help you create the right strategy for sustainable and long term growth. Great Read!
Pete Canalichio’s book, Expand Grow Thrive was a revelation to me. As the founder and CEO of a video and consumer products company dependent on establishing a brand, I thought I was well prepared. I found that the missing ingredient was a roadmap showing the best possible approach for success as well as the pitfalls of this intricate business. If I had read and utilized anything as effective as Mr. Canalichio’s book it would have saved me a great deal of time and money. Expand, Grow, Thrive may well prove to become the bible for the licensing business.
This is the audiobook of Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method. To purchase the hardcover version, please visit Amazon.
How did the licensing industry originate and grow to be a $300 billion global industry? And how are the best-in-class brands today utilizing licensing to enhance their consumers’ brand experience?
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, I show how successful marketers have extended and expanded their brands and the challenges they have had to overcome along the way.
I co-created, with Mark Di Somma, LASSO, a multifaceted model that offers simple, accessible and effective ways for marketers to get their heads around the desired attributes of highly successful growth programs. Utilizing 5 proven steps and a dynamic algorithm, marketers can measure whether their brands are under- or optimally expanded, empowering them to take decisive action.
With insightful advice, anecdotes and tips from leading brand licensing professionals, senior marketers and inspiring individuals covering household names like Coca-Cola and Disney, Expand, Grow, Thrive offers a measured and proven “Think Big, Get Big” framework to truly help your brand first expand, then grow successfully, and ultimately thrive.
This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.SEE DEtails
A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.SEE DEtails
By finding out who we are, why we exist and what we are meant to do, we become a brand that is alive. When we have a story to tell, a purpose to convey and a target to engage, we become worthwhile to our customers. That's when the real adventure begins!SEE DEtails