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Brand Licensing Agreement Templates

Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause.

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Prospective Licensee Application Template for Licensors

Smart brands use well-vetted forms to help them choose the best licensee for their brand. They ask a ton of questions because they want to maximize success and mitigate risk. Don’t get caught flat-footed. The more you know about licensee candidates the better you’ll get at selecting the right one.

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Prospective Licensee Application Template for Licensees

Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.

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