All Resources
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
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Your Brand Is A Promise: A Simple and Efficient Way to Develop Your Brand Strategy
A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.
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Expand. Grow. Thrive. (Audio Version)
With just 5 questions, this book can, with an 80% accuracy rate, tell you which of your brands has the greatest potential to expand. The book combines science (the LASSO algorithm) with personal anecdotes from rockstar CEOs who overcame every conceivable roadblock to create five-star brand extensions. The result? A compelling view of brand expansion techniques no brand steward should miss.
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Brand Licensing Versus Traditional Growth Strategies
Learn the pros and cons of brand licensing, make smarter decisions about growth, get a framework to help you decide if licensing is right for you and get an actionable plan from a brand licensing thought leader.
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Breakthrough Licensing for Licensees
This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.
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Is Your Brand Ready to Stretch Into New Categories?
Use a proven scoring system to decide if your brand is ready to stretch, avoid catastrophic failures, know how to get your brand ready to expand and extend if it scores badly and build on your brand’s strengths if it scores well.
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Brand Licensing 101
This guide will help you understand brand licensing better, as well as address why companies license brands. We will also take you through the process of how to determine the license-ability of a brand, expectations of licensors and licensees, the brand licensing process and the royalty payment flow.
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Breakthrough Licensing for Licensors
It is the licensor’s responsibility to ensure that they provide the licensee with the information they need to be successful. With over 30 years in the business, I can tell you that conducting a formal orientation with a particular emphasis on the approval process is critical to the success of a long-lasting licensing program.
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Tilt the Deal in your Favor: How To Negotiate With Licensees
Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.
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The Most Spectacular Brand Extension Failures
A whimsical stroll through the graveyard of history's most spectacular brand extension failures.
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