Expand. Grow. Thrive. (Audio Version)
With just 5 questions, this book can, with an 80% accuracy rate, tell you which of your brands has the greatest potential to expand. The book combines science (the LASSO algorithm) with personal anecdotes from rockstar CEOs who overcame every conceivable roadblock to create five-star brand extensions. The result? A compelling view of brand expansion techniques no brand steward should miss.