35 Case Studies Of Brands

With 35 case studies all in one place you’ll save hours of searching on Google and get a better understanding of licensing strategies and the way brands in other industries have succeeded.




Product Description

How Product Licensing Case Studies Can Help You Succeed

Personal experience is the second best way of learning how to extend your brand. The best way is to learn from other people’s experience–it’ll save you a lot of money, time and heartache. That’s why it’s so important to read up on as many brand extension examples as you can—so you don’t repeat the mistakes of brands that got soaked and copy the brands that got stoked.

Successful product licensing examples are harder to come by than one would think. There are plenty in business magazines like Entrepreneur, Forbes, and Fortune but they tend to be skimpy.

Other books to read

Case Studies

The Most Spectacular Brand Extension Failures

A whimsical stroll through the graveyard of history's most spectacular brand extension failures.

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Coaching Sessions

Spend time in increments of one hour with Pete over Zoom discussing topics including brand strategy, marketing strategy, brand expansion and brand licensing.

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Breakthrough Licensing

Breakthrough Licensing for Licensees

This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program. 

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