How Product Licensing Case Studies Can Help You Succeed
Personal experience is the second best way of learning how to extend your brand. The best way is to learn from other people’s experience–it’ll save you a lot of money, time and heartache. That’s why it’s so important to read up on as many brand extension examples as you can—so you don’t repeat the mistakes of brands that got soaked and copy the brands that got stoked.
Successful product licensing examples are harder to come by than one would think. There are plenty in business magazines like Entrepreneur, Forbes, and Fortune but they tend to be skimpy.