With 35 case studies all in one place you’ll save hours of searching on Google and get a better understanding of licensing strategies and the way brands in other industries have succeeded.
How Product Licensing Case Studies Can Help You Succeed
Personal experience is the second best way of learning how to extend your brand. The best way is to learn from other people’s experience–it’ll save you a lot of money, time and heartache. That’s why it’s so important to read up on as many brand extension examples as you can—so you don’t repeat the mistakes of brands that got soaked and copy the brands that got stoked.
Successful product licensing examples are harder to come by than one would think. There are plenty in business magazines like Entrepreneur, Forbes, and Fortune but they tend to be skimpy.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
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A whimsical stroll through the graveyard of history's most spectacular brand extension failures.
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Spend time in increments of one hour with Pete over Zoom discussing topics including brand strategy, marketing strategy, brand expansion and brand licensing.
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