Blog

February 23, 2024

Advice I’d Give My Younger Self

Have you ever wished you could write a letter to your younger self and help guide her instead of waiting for her to stumble and fall? While I know that this might not be a great idea because it is the mistakes that often teach us the biggest lessons, help us become stronger and wiser […]

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February 01, 2024

Stanley Cup Craze

When did a cup become something we fight each other for? When did it become something that made us push people aside in stores to get the last one? When did we need to carry a particular cup with us everywhere and post it all over our social media feed? I could ask the same […]

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January 18, 2024

When A Brand Grows Bigger Than You Imagined

Remember that old saying, “you’re too big for your britches?” I often think of that when I think of building a brand. To me, the grandmas who used to tell that to their grandkids were saying that the child was acting older or showing off more than they had a right to, and it’s not […]

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January 05, 2024

In Our Branding Era

Few have orchestrated their journey to success as masterfully as Taylor Swift. With nearly two decades of music industry domination under her belt, she has crafted a billion-dollar brand identity that has captivated the hearts of a global audience. Not only has her musical prowess and expert storytelling skills helped her forge a highly successful […]

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December 08, 2023

Is Your Career A Challenge In Disguise?

Do you expect your career to take a linear path? What if the perceived failures or rejections we get along our journey are what actually define us and make us stronger? What if a real career is just a challenge in disguise? When I left the Navy to attend business school at University of North Carolina […]

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November 16, 2023

What is your self testimonial?

These days, everyone has a testimonial. Whether it’s a company trying to sell a product, and show potential customers how much people like their stuff, or a business owner showing off their satisfied clients, we are swayed by other people’s words. Enough to find a good real estate agent, choose a restaurant or buy a […]

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November 09, 2023

How does a person become a brand?

Sometimes, it’s due to a lot of hard work and planning. Other times, it’s because one person had an idea, and another person was in the right place at the right time. And sometimes, feet can actually become a brand. Especially when they are attached to Michael Jordan. Do you know the story of how […]

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October 25, 2023

What are your working geniuses?

I have listened to The Six Types of Working Genius podcast for awhile, and I love the way Patrick Lencioni offers really easy to understand ways to identify your own gifts, and take advantage of the gifts of those you work with in order to create a strong team. Can you imagine if we all knew how to elevate […]

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October 25, 2023

Be more like the PSL!

Now that it’s October, and the leaves are starting to turn – and, in many places, are already falling – it’s absolutely time to start talking about it. You know what I’m about to say… you feel it in your spice-craving bones. Yes, I’m talking about the PUMPKIN SPICE LATTE! Sort of. While even I’m […]

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October 25, 2023

Beta testers wanted! 

Exciting news! 🚀 During the pandemic, Ernesto Escobar and I started discussing how we could bring my knowledge on brand expansion and strategy to more people and make it more affordable. After years of interviewing brand owners and students to learn about their needs, we are embarking on a mission to bring this knowledge to even more […]

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