April 05, 2024

What Smart Brands Do

I wanted to wait to write this post until after the Bennifer/Dunkin’ (Dunkinber?) hype diffused a bit, so that I could bring up something fun post-Super Bowl that you probably haven’t forgotten about, but hasn’t been blowing up your social media!  I’m a big fan of Super Bowl commercials, and I know I’m not alone. […]

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March 21, 2024

Why Focusing On Brand Licensing Will Help Your Clients Succeed

I’ve been a big fan of Licensing Executives Society International (LESI), a global organization for licensing executives. As a member since the early 2000s, I’ve benefited so much from the industry discussion and expertise from others in the licensing field. I especially like that there are a lot of intellectual property attorneys in the organization, […]

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March 15, 2024

I’m celebrating 15 years!

Happy 15th anniversary to me! This month, I’m celebrating myself, my awesome team, my amazing clients and my steadfast collaborator partners because I wouldn’t be where I am without any of them! I am proud of myself, especially after some of the challenges I encountered in my work life before I decided to launch my […]

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March 07, 2024

An Unexpected Journey

You can never be sure what the road looks like 5 miles ahead, even if you’ve driven it a million times before. Until you’re in that car, you will have no idea if it’s straight the whole way, or full of winding turns and gnarly switchbacks. There could be a gaping pothole or a deer […]

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February 23, 2024

Advice I’d Give My Younger Self

Have you ever wished you could write a letter to your younger self and help guide her instead of waiting for her to stumble and fall? While I know that this might not be a great idea because it is the mistakes that often teach us the biggest lessons, help us become stronger and wiser […]

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February 01, 2024

Stanley Cup Craze

When did a cup become something we fight each other for? When did it become something that made us push people aside in stores to get the last one? When did we need to carry a particular cup with us everywhere and post it all over our social media feed? I could ask the same […]

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January 18, 2024

When A Brand Grows Bigger Than You Imagined

Remember that old saying, “you’re too big for your britches?” I often think of that when I think of building a brand. To me, the grandmas who used to tell that to their grandkids were saying that the child was acting older or showing off more than they had a right to, and it’s not […]

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January 05, 2024

In Our Branding Era

Few have orchestrated their journey to success as masterfully as Taylor Swift. With nearly two decades of music industry domination under her belt, she has crafted a billion-dollar brand identity that has captivated the hearts of a global audience. Not only has her musical prowess and expert storytelling skills helped her forge a highly successful […]

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December 08, 2023

Is Your Career A Challenge In Disguise?

Do you expect your career to take a linear path? What if the perceived failures or rejections we get along our journey are what actually define us and make us stronger? What if a real career is just a challenge in disguise? When I left the Navy to attend business school at University of North Carolina […]

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November 16, 2023

What is your self testimonial?

These days, everyone has a testimonial. Whether it’s a company trying to sell a product, and show potential customers how much people like their stuff, or a business owner showing off their satisfied clients, we are swayed by other people’s words. Enough to find a good real estate agent, choose a restaurant or buy a […]

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