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The Great Resignation

It has been in the headlines a long time – particularly after the pandemic took everything we thought we knew about traditional employment and flipped it on its head. The Great Resignation, as it has been called, has been a sort of siren song to valuing who you are and what you have to offer,…

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Giving Back

One of the most consistent themes in my life and in my career has always been that of giving back. I have always believed that we get more when we give more. I see this in how I show up as a father, the relationship I have with my spouse, and the ways in which…

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My Mission Trip to Nepal

While Nepal is known for its breathtaking mountain views and picturesque hillside villages, it’s also a source country for young women who are subjected to human trafficking. This March, I will be attending a mission trip to Nepal in support of Our Daughters International (ODI), whose mission is to bring an end to human trafficking…

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2022 FIFA Men’s World Cup

Are you getting excited for the 2022 FIFA World Cup? I know I am! I’m a big sports lover, but the games also hold a very special place in my heart, as I had the pleasure of working on my first FIFA World Cup for the France 1998 championships while I was at Coca-Cola. The…

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The LASSO Algorithm

These days, algorithms have gone from a phrase only people who like math used to know, to something we talk about every day. On social media in particular, algorithms define us as users. They show advertisers what we like, what we purchase, what we support and believe in. And they’re solely responsible for whether or…

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A Letter to my Younger Self

Dear younger Pete, As I reflect back on my life, I offer these ten life lessons that will enrich yours, if you choose to embrace them. I promise you, they will bring you immeasurable joy along the way. 1. Winning is not everything, not even close. Reward comes from giving your best, showing respect to…

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Take the Leap!

When creative strategist, Mark Di Somma, and I realized that there was an opportunity to create a tool for brand owners to determine if and how they should consider extending their brands, we created the LASSO algorithm to predict which of your brands have the greatest potential to expand. Determining whether a brand meets the criteria…

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The Original Smiley Face

As someone dedicated to studying the art of licensing and branding, you can imagine my intrigue at finding an article that talks about the trademark and licensing of one of our world’s most iconic illustrations. The original trademark for the smiley face came from Paris, of all places, despite it being created in the U.S….

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Living More Mindfully

I was moved by the words of Jay Shetty, New York Times best-selling author, podcaster, former monk, and Chief Purpose Officer for Calm, when I saw him on The Drew Barrymore Show a while ago. His simple, yet powerful advice, really got me thinking. Our daily lives are so integrated with our work lives, and…

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America Runs on Dunkin’

Remember when I shared about Dunkin’ Donuts’ branded paint a while back? I am intrigued by the way brands sometimes push the envelope and enter into new territory even for a short period in order to expand and, ultimately, gain awareness, new customers and income. It’s a curious endeavor that doesn’t always pan out. Sometimes…


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