Blog - Page 5 of 5 - Pete Canalichio

Taking Your Brand Licensing Program In-House – Workshop

Many of you have grown frustrated with the results you are achieving from your brand licensing agency. They don’t have the same commitment to your brand as you do and lack sufficient brand knowledge to ensure the program meets or exceeds your objectives for the brand. This two-day workshop is designed to deliver a detailed […]

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An Illustrated Example Of Brand Licensing

I was in a meeting with one of my new clients the other day and she kept getting all mixed up with the terms brand licensing, licensee and licensor and how it all works.  That got me thinking that there may be others out there who are also getting confused and would appreciate some explanation.  […]

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