Self-Paced Brand Strategy Course

Why should you care about writing your brand strategy?

Because your brand strategy serves as the foundation for your product, your business and yourself.

Why does that matter?

Without a foundation, one opportunity becomes indistinguishable from the next. This means, for the already-overworked business leader, every opportunity should be pursued.

Let’s think about this for a moment.

If you are pursuing everything, no one thing or one person will feel connected to you or your brand. At this point, what you have to offer is purely generic – a commodity that will sell for a market price just like millions of other commodities out there.

You don’t want to be a commodity. You want to be recognizable and valuable to your customers!

By finding out who we are, why we exist and what we are meant to do, we become a brand that is alive. When we have a story to tell, a purpose to convey and a target to engage, we become worthwhile to our customers. That’s when the real adventure begins!

I specialize in helping brands connect to their story. If you choose to work with me:

• I will guide you in developing your brand story, brand architecture and brand positioning. These are the three pillars of your brand strategy.
• Your story becomes your marketing message; it’s what you tell your target audience. Your story, however, isn’t complete unless it encapsulates the essence of your life. I could talk to you for an hour about who I am, but if I fail to convey my essence, i.e., the highs and lows of my life, you will never really know me. I specialize in helping people find their essence, working with them to construct a robust story of who they are. My job is to make sure yours is a story worth telling.

Your architecture starts with your vision, mission and purpose. Your vision is what the future looks like when you have arrived. Your mission is how you achieve your vision, and the strategies to employ to get there. Your purpose, on the other hand, is why you are motivated to pursue your vision.  Once we understand and capture our what, how and why, it is important for us to define our beliefs and values.

When we are finished with these steps, we then take all of the elements of your brand architecture, including your essence, and weave them into your story. You will then begin to see how the inflection points in your life define who you are and what is important to you. Your beliefs and values serve to highlight the steps you have taken in your journey and frequently reveal your behaviors and character. Often an experience in one’s life motivates a person to take action to solve a problem for a particular group of individuals who may have experienced a similar struggle to what that person experienced. This experience motivates us to not only solve that person’s problem, but also to make her or him feel a certain way when they work with us. By including each of these elements in your story, it gains richness and relatability, adding to its authenticity.

The defining of these three pillars becomes your brand strategy and serves as the foundation for everything you do. It will serve as your north star. More than all of this, by completing this brand strategy course, you will achieve a level of deep thinking needed to achieve this outcome. This will be a period of significant growth for you and others on your team that you involve. After you have written your brand strategy, you will think about things differently and more positively.

How do I get started?