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Tactics Used by Brand Owners to Extend Their Brands
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Pete Canalichio discusses how brand owners extend their brands and how brand licensing is one of the most important tactics used. This video illustrates Step 2 of Pete’s 8-Step Brand Licensing Process. [Defining Your Brand Licensing Game Plan – Segment 2]. You can view more of my videos on the Brand Licensing Process on my YouTube channel or on my videos page.