Brand Expansion Webinar Series: Video 2
In this webinar, I dissected a case study on Coca-Cola Pin Trading at the Nagano Olympic Games. We discussed the...
Brand Expansion Webinar Series: Video 1
In this webinar we will introduce the concept of brand universes and how to use the LASSO Model to determine...
Re framing The Way Brands Grow
Every company is under pressure to grow their footprint and their presence. They need to hit their targets from within...
Rubbermaid Brand Expansion Case Study Through Licensing
Pete Canalichio uses a case study with the Rubbermaid brand in this workshop to familiarize professionals with the role licensing...
The Benefits of Brand Licensing – HK Int’l Licensing Conference 2011
Pete Canalichio conveys to an audience in Hong Kong the benefits of brand licensing. He speaks to companies wishing to...
1 Getting Started in Brand Licensing
Interested in brand licensing? Pete Canalichio describes why you should consider brand licensing as an option to help your company...
2 Brand Licensing Versus Traditional Growth Strategies
Pete Canalichio helps you determine if your brand is ready to expand into new categories and whether your company can...
3 Where and How to Find the Best Qualified Licensees
Pete Canalichio shows us where to find qualified licensees after we have chosen the category we want to expand or...
4 How to Pick Best-in-Class Licensees
Pete Canalichio takes you through the process of determining how to pick licensees and ensure they are fully qualified to...
5 How to Find, Vet and Sign Your Best-in-Class Licensees
Pete Canalichio explains the steps needed to find, perform due diligence and sign top notch licensees to build a successful...