Brand Expansion Webinar Series: Video 2
In this webinar, I dissected a case study on Coca-Cola Pin Trading at the Nagano Olympic Games. We discussed the...
In this webinar, I dissected a case study on Coca-Cola Pin Trading at the Nagano Olympic Games. We discussed the...
In this webinar we will introduce the concept of brand universes and how to use the LASSO Model to determine...
Every company is under pressure to grow their footprint and their presence. They need to hit their targets from within...
Pete Canalichio uses a case study with the Rubbermaid brand in this workshop to familiarize professionals with the role licensing...
Pete Canalichio conveys to an audience in Hong Kong the benefits of brand licensing. He speaks to companies wishing to...
Interested in brand licensing? In this video, I describe why you should consider brand licensing as an option to help...
Pete Canalichio helps you determine if your brand is ready to expand into new categories and whether your company can...
Pete Canalichio shows us where to find qualified licensees after we have chosen the category we want to expand or...
Pete Canalichio takes you through the process of determining how to pick licensees and ensure they are fully qualified to...
Pete Canalichio explains the steps needed to find, perform due diligence and sign top notch licensees to build a successful...