Videos

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Brand Expansion Webinar Series: Video 2

In this webinar, I dissected a case study on Coca-Cola Pin Trading at the Nagano Olympic Games. We discussed the...

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Brand Expansion Webinar Series: Video 1

In this webinar we will introduce the concept of brand universes and how to use the LASSO Model to determine...

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Re framing The Way Brands Grow

Every company is under pressure to grow their footprint and their presence. They need to hit their targets from within...

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Rubbermaid Brand Expansion Case Study Through Licensing

Pete Canalichio uses a case study with the Rubbermaid brand in this workshop to familiarize professionals with the role licensing...

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The Benefits of Brand Licensing – HK Int’l Licensing Conference 2011

Pete Canalichio conveys to an audience in Hong Kong the benefits of brand licensing. He speaks to companies wishing to...

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1 Getting Started in Brand Licensing

Interested in brand licensing? Pete Canalichio describes why you should consider brand licensing as an option to help your company...

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2 Brand Licensing Versus Traditional Growth Strategies

Pete Canalichio helps you determine if your brand is ready to expand into new categories and whether your company can...

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3 Where and How to Find the Best Qualified Licensees

Pete Canalichio shows us where to find qualified licensees after we have chosen the category we want to expand or...

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4 How to Pick Best-in-Class Licensees

Pete Canalichio takes you through the process of determining how to pick licensees and ensure they are fully qualified to...

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5 How to Find, Vet and Sign Your Best-in-Class Licensees

Pete Canalichio explains the steps needed to find, perform due diligence and sign top notch licensees to build a successful...


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