Your Brand Is A Promise: A Simple and Efficient Way to Develop Your Brand Strategy

Branding is not just about nice packaging or a great tagline. Branding is key to the ultimate success or failure of a business. In this book, I’ll provide actual examples from real companies you know—and probably trust—that validate my entire reason for writing this book. While there are many important components of branding, my ultimate aim is to help you understand the critical importance of getting your messaging right.

Your Brand Is A Promise is the essential guide that will teach you everything you need to know about creating a strong, memorable brand—a brand that people want to pay for.

What You’ll Learn in Your Brand Is A Promise

• An overview of a brand, how brands add value, what the elements of a brand are, and how brands are built or eroded
  • People connect with each other based on who they are, and they can connect with brands in the same way.
• What it takes for brands to grow from awareness to advocacy
  • People will put their reputation at risk for brands they love.
• Why it is important to start with “why” before “how” and “what”
  • People are more likely to purchase when they can connect their "why" with your "why".
• How addictiveness plays a major role in personal branding and how to include it in your branding
  • Addictiveness will keep people coming back for more.
• How the combination of the above results in purchase
  • This can be the difference between brand growth and stagnation.
• How character plays a critical role in your brand’s growth and development
  • People want to be associated with brands that they can trust.
• How to ensure your brand logo and visual identity reflect your brand values, essence, promise, and personality
  • Brand identity reveals the brand's DNA.
• Why it is crucial to be ruthlessly consistent in conveying your brand and the pitfalls of not doing so
  • Consistency leads to repeat purchase.

This book is not just about learning the theory of branding; it’s about applying proven principles to build a brand that not only stands out but also becomes one that people are eager to support and pay for. Your brand is your most valuable asset—invest in it wisely.