Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.
Stop Costly Mistakes.
Speed Up The Process.
Save Legal Fees.
You’re the owner of a brand or intellectual property (IP). You’ve identified viable licensees to manufacture and market your products. You’re in serious discussions with one or more firms. How do you make sure you negotiate a favorable contract?
The definitions, requirements and terms stipulated in a licensing contract are critically important negotiation points. Using a robust brand licensing agreement template, like the one we offer, can help you set the framework for discussions with licensees.
Excellent templates–like ours which are modeled after Fortune 500 brand owners–can give you a striking edge by providing clause-by-clause examples of advantageous positions.
In addition, you can save thousands in legal fees. Yes, you’ll use attorneys to review the final contract but why involve them early on when they can’t really help you?
While attorneys are indispensable in addressing the legal language involved with clauses like reps & warranties and indemnification and infringement they’re probably not going to be familiar enough with licensing agreement terms, including test protocols, authorized channels, approvals and quality controls, to negotiate them properly on your behalf.
You can absolutely use these robust templates as legally binding contracts between two parties –The licensor who owns a copyright, trademark, patent, service mark, trade secret, know-how, or other IP and the Licensee who is receiving a license to use the IP.
Our attorney-drafted Brand License Agreement Template Package includes 2 brand licensing/intellectual property agreements– a shorter, 16-page document for smaller, less complicated contracts and a longer 40-page document for longer more complex agreements. Both are modeled after contracts developed by Newell-Rubbermaid, a leader in brand licensing.
Not familiar with some of the terms and clauses you need to negotiate? No problem. My attorney-drafted Brand License Agreement Template Package includes a 58-page Get Acquainted With An Actual Brand Licensing Agreement eReport with call-outs explaining all the clauses.
Unless you, or someone on your team, has experience in negotiating licensing agreements, you risk possibly catastrophic consequences unless you understand what the clauses mean in standard licensing contracts.
For example, you must understand what items cannot be deducted from net sales. Confusion can create significant, unplanned costs and if caught in an audit, could be subject to penalty. But you won’t have to worry about that with my 58-page Get Acquainted With An Actual Brand Licensing Agreement eReport.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
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A whimsical stroll through the graveyard of history's most spectacular brand extension failures.
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Spend time in increments of one hour with Pete over Zoom discussing topics including brand strategy, marketing strategy, brand expansion and brand licensing.
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