A whimsical stroll through the graveyard of history's most spectacular brand extension failures.
Take a whimsical stroll through the graveyard of history's most spectacular brand extension failures, from Colgate Frozen Dinners to Harley Davidson perfume.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
SEE DEtails
A whimsical stroll through the graveyard of history's most spectacular brand extension failures.
SEE DEtails
Spend time in increments of one hour with Pete over Zoom discussing topics including brand strategy, marketing strategy, brand expansion and brand licensing.
SEE DEtails