Brand Expansion Webinar Series: Video 1
In this webinar we will introduce the concept of brand universes and how to use the LASSO Model to determine whether your brand is under-expanded or optimized. In addition, we will help you:
1. Define your brand’s Expansion Point.
2. Determine what categories it can expand into.
3. Evaluate the four brand expansion methods.
Amidst all of the chaos and uncertainty surrounding COVID-19, with news rapidly changing every moment, I want to continue to remind you of our commitment to develop tools, talks and training designed to inspire, educate and empower you to achieve all that is possible. One of the ways I can help you more directly is by sharing what I know in real time.
I hope you will take advantage of this free webinar series whether you need timely help with your business, or if you just have a free hour and want to increase your knowledge. In either case, I am looking forward to sharing my passion with all of you. If you are interested, sign up for free by using the Zoom event link here. Use this link to sign up for the next one: https://us02web.zoom.us/j/339030419