Would you drink your French fries if you could? I’m not talking about pureed fries in a blender. I mean an actual cocktail made with… wait for it… Arby’s Curly Fry-Flavored Vodka.
Arby’s partnered with Minneapolis’ Tattersall Distilling to create a pair of flavored vodkas inspired by curly fries and crinkle fries, even making the vodka out of potatoes and using the seasonings on Arby’s real fries. Usually brands will extend into categories which reinforce their functional or emotional benefit. Sometimes these are recreations of what people already do like mixing Coke with vanilla or eating M&Ms and peanuts, but I can’t recall ever seeing anyone drinking vodka with fries.
Would you try Curly Fry vodka with cayenne, paprika, onion and garlic, or Crinkle Fry vodka with kosher salt and sugar?
Photo Credit: Arby’s