My workshops are specifically designed for businesses that prefer onsite training for their Marketing or Business Development departments. Depending on your needs, my team of experts can custom design any workshop to be available in a one-day or two-day format.
Many perceive the concept of growth as something that is a very straightforward. However, there are a multitude of factors that need to be taken into consideration when developing a growth strategy for your company and brand. One aspect of growth that some tend to overlook when trying to expand is strong partnerships. Through partnerships,…
Every company is under pressure to grow their footprint and revenues. Many brands are looking for ways to do so on a global basis. In this workshop, we will determine what it takes to build valuable assets and to generate more value from those assets against a backdrop of rising consumer expectations around experiences and…
Like many, you may have been considering launching a Brand Licensing program for several months or even years. However, you have been hesitant to pull the trigger as you just don’t know how much royalties your brand could generate and whether you would gain a sufficient Return on Investment (ROI) from those royalties to make…
Brand Licensing is one of the lesser known techniques for extending a brand into new categories. Though unfamiliar to some, this technique provides extensive benefits and encourages a healthy brand licensing program which include: Building brand presence by getting product to market faster with little to no investment or inventory risk. Accelerating the ability to…
