What to Brief Your CEO Before You Sign a Brand Licensing Agreement

In this video, I talk about what questions you need to answer before you sign a brand licensing agreement and what should go into a memorandum to the CEO. This video illustrates Step 6 of my 8-Step Brand Licensing Process [Signing Your Dream Team – Segment 2].

Consulting areas of focus

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Branding Strategy & Consulting
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Marketing Strategy & Consulting
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Marketing Program Development & Execution
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Advertising: Creative Development & Execution
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Business Consulting