What is a Brand Licensing Agreement?

Pete Canalichio gives examples of brand licensing, defines what it means to license a brand and articulates who the role players are in a licensing agreement. You can view more of Pete’s videos here or on his YouTube channel.

Consulting areas of focus

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Branding Strategy & Consulting
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Marketing Strategy & Consulting
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Marketing Program Development & Execution
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Advertising: Creative Development & Execution
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Business Consulting