Session 5: Lateral Case Study

In this webinar we highlighted several brand expansion case studies including Better Homes & Gardens, Bulgari, Harley Davidson, Mickey Mouse and TCM. We approached these cases drawing on content from Expand, Grow, Thrive to address how these brands expanded beyond their operating sectors into wider life categories. But for those who weren’t able to make it, thank you so much for finding us here on YouTube. I want to continue to inspire, educate, and empower you to achieve all that is possible, especially in these uncertain times.