Session 4: Lateral Brand Expansion
In this webinar, we discussed how brands expand laterally (from category to category) and what is required for a brand to be able to do so. I also addressed how expanding a brand beyond its operating sector into wider life categories encourages customers to think of “their” brand in new ways. But for those who weren’t able to make it, thank you so much for finding us here on YouTube. I want to continue to inspire, educate, and empower you to achieve all that is possible, especially in these uncertain times.
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