Session 1: The LASSO Model

In this webinar we will introduce the concept of brand universes and how to use the LASSO Model to determine whether your brand is under-expanded or optimized. In addition, we will help you:
1. Define your brand’s Expansion Point.
2. Determine what categories it can expand into.
3. Evaluate the four brand expansion methods.

Consulting areas of focus

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Branding Strategy & Consulting
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Marketing Strategy & Consulting
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Marketing Program Development & Execution
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Advertising: Creative Development & Execution
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Business Consulting