Reframing The Way Brands Grow
Every company is under pressure to grow their footprint and their presence. They need to hit their targets from within the structures they already have and in ways that are consistent with how they’re organized. Pete Canalichio, Managing Partner of Licensing Brands Inc. and Mark Di Somma, Founder of the Audacity Group, will demonstrate through several case studies how top licensors are utilizing brand expansion through licensing to help maximize shareholder value and meet their long-term business objectives.
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