Defining the Scope of the Licensing Agreement

In this video, I describe how manufacturers who become licensees define the scope of the brand licensing agreement (Step 5 in my 8-Step Process) and define the deal terms (Step 6 of my 8-Step Process) within the Brand Licensing Process.

Consulting areas of focus

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Branding Strategy & Consulting
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Marketing Strategy & Consulting
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Marketing Program Development & Execution
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Advertising: Creative Development & Execution
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Business Consulting

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