Deal Terms That Go Into a Brand Licensing Agreement

In this video, I describe what the key deal terms are for a brand licensing agreement and how they are documented. This video illustrates Step 5 of my 8-Step Brand Licensing Process [Signing Your Dream Team – Segment 1]. You can view more of my videos on the Brand Licensing Process on my YouTube channel or on my videos page.

Consulting areas of focus

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Branding Strategy & Consulting
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Marketing Program Development & Execution
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Advertising: Creative Development & Execution
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