A Critical Step in the Brand Licensing Process

Pete Canalichio defines what activities need to take place to ensure the manufacturer (licensee) finds success with their brand licensing agreement. This video illustrates Step 8 of the Brand Licensing Process [Grooming Perennial Champions – Segment 2]. You can view more of my videos on the Brand Licensing Process on my YouTube channel or on my videos page.

Consulting areas of focus

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Branding Strategy & Consulting

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Marketing Strategy & Consulting

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Marketing Program Development & Execution

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Advertising: Creative Development & Execution

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