An Algorithm That Predicts Your Brand’s Growth Potential?
Answer 5 questions and get a prediction with an 80% accuracy rate.
The LASSO algorithm, an academic project free to the branding industry, can predict which of your brands have the greatest potential to expand.
Using state-of-the-art statistical techniques, the LASSO algorithm assesses your brand’s expansion potential by comparing it to 56 failed and successful brand extension efforts, including those of major brands like Coca-Cola, Mickey Mouse, the NFL, Chupa Chupps, FIFA World Cup, Nerf, World of Warriors and dozens of others.
Get An Assessment Using Your Industry Sector’s Benchmarks
The LASSO algorithm allows you to benchmark its assessment of your brand by the industry it’s in. We’ve got benchmarked data in 22 sectors, from automobiles to consumer electronics to apparel and fashion.
LASSO Is An On-Going Academic Project Designed To Serve The Industry.
Rigorous statistical analyses show the algorithm currently has an 80% accuracy rate in assessing whether your brand is Under Optimized or Optimized. In order to reach our goal of 90%+ accuracy we need brand owners like you to take the 5-question assessment.
As we gain more data points, the LASSO model will become ever more robust in its accuracy, and also enable you to see whether your brand’s expansion capacity falls under one of five categories:
- Under Optimized
- Slightly Under
- Slightly Over Optimized
- Over Optimized
It’s Free. Forever.
We envision brand owners coming back for regularly updated assessments as often as they want for brands in different stages of their expansion/pre-expansion phases.
Who We Are & Why We’re Doing This
LASSO is the brainchild of brand thought leaders Mark Di Somma and Pete Canalichio. They assembled a team of statistical geniuses and a panel of brand experts to provide a repeatable, widely deployable, and inherently objective method for executives to evaluate their brands.
Our goal is to build a vibrant, usable online self-evaluation tool that advances the industry’s understanding of brand extension points and help solve its challenges. It is free, collaborative, and self-perpetuating.
Hand The Results To Your Staff, Agencies and Consultants
Or better yet, have them take it too and compare notes–you might find your team has different perceptions of your brand!
The Results Will Be Emailed To You For Privacy Protection
You’ll get a full explanation of the results that you can then choose to share with your staff, agency or consultants.
Help Us Get To An Accuracy Rate of 90%
The more brand leaders that take the assessment the more robust and accurate the algorithm gets. Help us reach our goal by emailing c-suite executives at other brands who’d be interested in being part of this exciting project.
Click here to send them an email asking for their participation.
Click here to send a message to the LASSO project’s co-creator, Pete Canalichio.