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Forbes Appoints Pete Canalichio to be Featured in Expert Panel

I am excited to have been featured in Forbes’ most recent Expert Panel article. I was chosen in addition to nine other social media/marketing experts. The article aims to help companies choose the correct social media platform for their marketing. (You can view my full Forbes profile here.)

There are many different social media platforms, and each lend themselves to different demographics. This is why it is so important to choose consciously and proactively the correct platforms for your brand. For example, if I wanted to promote the sale of my book on brand marketing, Expand, Grow, Thrive, I would not use Instagram as it tends to be consumer facing and lends itself to younger demographics. LinkedIn and Twitter, which is more business facing, would be much better choices.

To read the full article, click here.

“Why you do what you do is the first critical step to defining your brand narrative and must be answered before addressing what you do, how you do it and where to reach your target audience. Consumers buy on emotion and knowing why you offer a product or service, your reason for existence, is the most important thing to share.”