What to Brief Your CEO Before You Sign a Brand Licensing Agreement
In this video, I talk about what questions you need to answer before you sign a brand licensing agreement and...
Deal Terms That Go Into a Brand Licensing Agreement
In this video, I describe what the key deal terms are for a brand licensing agreement and how they are...
After You Sign Your Brand Licensing Agreement
Pete Canalichio describes what takes place after the licensing agreement is signed and who is involved. This video illustrates Step...
A Critical Step in the Brand Licensing Process
Pete Canalichio defines what activities need to take place to ensure the manufacturer (licensee) finds success with their brand licensing...
What is a Brand Licensing Agreement?
Pete Canalichio gives examples of brand licensing, defines what it means to license a brand and articulates who the role...