What to Brief Your CEO Before You Sign a Brand Licensing Agreement
Pete Canalichio talks about what questions you need to answer before you sign a brand licensing agreement and what should...
Defining the Deal Terms That Go Into a Brand Licensing Agreement
Pete Canalichio describes what the key deal terms are for a brand licensing agreement and how they are documented. This...
What to Do First After You Sign Your Brand Licensing Agreement
Pete Canalichio describes what takes place after the licensing agreement is signed and who is involved. This video illustrates Step...
Why Business Planning is a Critical Step in the Brand Licensing Process
Pete Canalichio defines what activities need to take place to ensure the manufacturer (licensee) finds success with their brand licensing...
What is a Brand Licensing Agreement and Who are the Role Players 1
Pete Canalichio gives examples of brand licensing, defines what it means to license a brand and articulates who the role...