Building Universes, Growing Revenues
Pete Canalichio was invited as a guest speaker to the Robinson College of Business at GSU. He presented to the...
Develop a Successful Brand Licensing Program
Pete Canalichio explains in simple terms the key steps needed to develop a successful and built-to-last brand licensing program. You...
2 Common Pitfalls of Brand Licensing
Pete Canalichio describes 2 of the 10 most common pitfalls of brand licensing. You can view more of my videos...
Defining the Scope of the Licensing Agreement
In this video, I describe how manufacturers who become licensees define the scope of the brand licensing agreement (Step 5...
A Great Example of Brand Extension via Licensing
In this video, I describe how Procter & Gamble extends their Mr. Clean brand via licensing and how it reinforces...
Tactics Used by Brand Owners to Extend Their Brands
Pete Canalichio discusses how brand owners extend their brands and how brand licensing is one of the most important tactics...
How to Find Best in Class Manufacturers
Pete Canalichio describes the techniques used by brand owners to find manufacturers to licensee their brands. This video illustrates Step...
How to Evaluate a Licensee’s Forecast
Pete Canalichio explains how manufacturers build a forecast and what to look for in determining its validity. This video illustrates...
How to Conduct Due Diligence on Prospective Licensees
Pete Canalichio describes what goes into a reference check regarding a manufacturer from a brand owner (licensor) and retail buyer’s...
The Most Important Deal Terms in a Brand Licensing Agreement
In this video, I address the important deal terms in a brand licensing agreement and what the normal ranges are...