Building Universes, Growing Revenues
Pete Canalichio was invited as a guest speaker to the Robinson College of Business at GSU. He presented to the...
Pete Canalichio was invited as a guest speaker to the Robinson College of Business at GSU. He presented to the...
Pete Canalichio explains in simple terms the key steps needed to develop a successful and built-to-last brand licensing program. You...
Pete Canalichio describes 2 of the 10 most common pitfalls of brand licensing. You can view more of my videos...
In this video, I describe how manufacturers who become licensees define the scope of the brand licensing agreement (Step 5...
In this video, I describe how Procter & Gamble extends their Mr. Clean brand via licensing and how it reinforces...
Pete Canalichio discusses how brand owners extend their brands and how brand licensing is one of the most important tactics...
Pete Canalichio describes the techniques used by brand owners to find manufacturers to licensee their brands. This video illustrates Step...
Pete Canalichio explains how manufacturers build a forecast and what to look for in determining its validity. This video illustrates...
Pete Canalichio describes what goes into a reference check regarding a manufacturer from a brand owner (licensor) and retail buyer’s...
In this video, I address the important deal terms in a brand licensing agreement and what the normal ranges are...