Building Universes, Growing Revenues
Pete Canalichio was invited as a guest speaker to the Robinson College of Business at GSU. He presented to the...
Pete Canalichio was invited as a guest speaker to the Robinson College of Business at GSU. He presented to the...
Pete Canalichio explains in simple terms the key steps needed to develop a successful and built-to-last brand licensing program.
Pete Canalichio describes 2 of the 10 most common pitfalls of brand licensing.
Pete Canalichio describes how manufacturers who become licensees define the scope of the brand licensing agreement (Step 5 in his...
Pete Canalichio describes how P&G extends their Mr. Clean brand via licensing and how it reinforces the brand’s position. This...
Pete Canalichio discusses how brand owners extend their brands and how brand licensing is one of the most important tactics...
Pete Canalichio describes the techniques used by brand owners to find manufacturers to licensee their brands. This video illustrates Step...
Pete Canalichio explains how manufacturers build a forecast and what to look for in determining its validity. This video illustrates...
Pete Canalichio describes what goes into a reference check regarding a manufacturer from a brand owner (licensor) and retail buyer’s...
Pete Canalichio addresses the important deal terms in a brand licensing agreement and what the normal ranges are for those...