Building Universes, Growing Revenues

Pete Canalichio was invited as a guest speaker to the Robinson College of Business at GSU. He presented to the Marketing and MBA graduate students and shared his findings and experience on what it takes to build valuable assets and to generate more value from those assets against a backdrop of rising consumer expectations around experiences and what consumers get for free. He spoke about how a game like Halo generated millions in revenue through long term storytelling, partnerships and the judicious use of technology, and explored through conversation what other brands can learn.

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