Manifesto
Brands are living organisms. They are not made of steel, glass, or concrete. They don’t merely exist in space and time.
Much like a plant, brands are more than what just meets the eye, more than what is on a billboard or a computer screen. They are the seeds that are planted in the hearts of every person who experiences them. They are the roots that expand beneath the surface, making the foundation even stronger as the plant continues to grow upward.
A brand that is truly alive creates oxygen, forever searching for the sun and spreading its branches as it goes…
Up,
Up,
Up.
And yet, many brands exist simply as stagnant or wilting limbs. Their growth is stunted without access to the sun. Brown has overtaken green as the hue continues to fade. Their outward appearance begins to fade into the desolate woods occupied by fallen trees and unsightly weeds. They lack breath, hope, and life. We know those brands.
But, brands that are alive…
Display life and vibrancy through the sharpness of green radiating from its leaves.
Are nourished through relationships with the consumer, delivering on promises and building trust.
Blossom when they’re rooted into a defined position and architecture.
Breathe value into the lives of their loyal customers, providing familiarity and personality.
Create inviting universes where consumers can visit as often as they want and stay as long as they want.
Grow always, recognizing that each new branch is a point from which to expand, and each dropped seed is the start of something new.
Thrive in the hearts are those who experience them, becoming more alive with each new day of growth.