The LASSO Model – an algorithm that predicts your brand's growth potential
You are an...
-
Established Brand
You are a brand with a defined story and promise ready to explore your unique Brand Expansion Point (TM).
You could benefit from the following content:
Brand Licensing Agreement Templates
Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause.
Prospective Licensee Application Template: What To Ask Licensees Who Want To License Your Brand
Know what to ask and how to ask it, eliminate unsuitable licensees quickly, uncover every licensee’s strengths and weaknesses, find the best partner for your brand.
35 Case Studies Of Brands That Successfully Entered New Categories
With 35 case studies all in one place you’ll save hours of searching on Google. With analysis by brand licensing expert Pete Canalichio, you’ll get a better understanding of licensing strategies and the way brands in other industries have succeeded.
BrandAlive Brand Expansion Webinar Series
BrandAlive Articles