Expand, Grow, Thrive – LASSO Methodology Available to Your College or University
If you know my history, then you know that I “fell into” my first job in brand licensing while working at The Coca-Cola Company. Despite having earned an MBA, I had never heard of the brand licensing industry and had no idea how it worked. Since that time everyone I have spoken to who works in the licensing industry has shared a similar story. These were professionals that worked for Disney, Warner Brothers, Mattel, Hasbro, the NFL, MLB, FIFA World Cup, the Olympics and a host of other topnotch companies. Given its breadth and depth, this does not make sense to me. As such, I have made it my personal mission to help rectify this.
In the spring of 2018, I developed a Brand Expansion course designed for BBA and MBA programs using Expand, Grow, Thrive as the textbook. The course introduces students to the LASSO methodology and a wide range of concepts designed to enhance their knowledge and comprehension of brand expansion, extension and licensing. While designed for full-time students, this course is also suitable for executive education.
The Stetson School of Business and Economics at Mercer University was the first to adopt my course. There, I taught the course and exposed my students to the $270 billion global brand licensing industry.
Would you like to offer this course to your students?
If so, I will make everything you need to teach the course available. This includes:
- The textbook: Expand, Grow, Thrive
- The syllabus – course objectives and assignments
- Presentation material by chapter
- Test bank of questions for each chapter
- Assignments and sample report submissions
- Recordings of my lectures
- Hands-on consulting by me to ensure its success
Want to learn more? Download the syllabus for a full overview of the course objectives and assignments.
Contact me today to set up a consultation on how we can help prepare your students to enter the exciting world of brand licensing industry.