Lisa’s diverse industry experience provides her with a unique perspective when working with clients. She is a marketing strategist who believes that even the most experienced practitioner must stay directly connected to the tactical execution of strategy and programs.
She is an experienced marketing and business development professional who has spent her career working in a wide variety of industries such as healthcare, technology, professional services, education, real estate, and government. Much of her experience centers around working with organizations to devise and execute market positioning and brand development strategies, improving organizational alignment and performance of marketing and business development departments, defining “ideal” customer experiences and establishing, growing and maintaining partner and referral relationships.
Her experience in the healthcare arena includes providing marketing services to a variety of providers, including academic medical institutions, specialty hospitals, long-term elderly care facilities, large non-profit health care systems, and community medical centers. Given her direct experience in marketing and business development, Lisa understands the complex yet vastly important relationship between the two functions and the need for both to be clearly aligned to an organization’s vision and goals.
Having held various leadership roles within companies, she relates to the challenges that marketing professionals face within their organizations and departments. Lisa has a Bachelor of Arts in Journalism from the University of Georgia with a double major in Advertising and Marketing.