Whether you’re a manufacturer interested in expanding your market share, or a brand looking to increase your revenue stream, I can help you use brand licensing to strengthen your image & generate profit.
I help licensors and licensees harness the power of brand licensing so that both companies and consumers win in the marketplace.
For licensors, there’s nothing more important than creating a powerful brand. I guide brands through the process of strengthening their image, clarifying their voice and connecting with the best possible partners.
Pete Canalichio is an expert in the field of licensing and brand strategy. He has been most helpful in guiding me through my entry into the world of brand expansion through licensing.
Pete has always been incredibly helpful and generous with his time as well as his knowledge of the industry. I have relied on him for several LIMA projects – including our "Ask the Experts" sessions...
Pete is simply amazing and his knowledge and understanding of branding is simply staggering!
Thank you for sharing your nuggets of wisdom and for helping the community in the way you did. Without a doubt, one of the best interviews I have had and I would certainly recommend Pete any day!
Pete is a highly specialized brand licensing expert. His talent is relationships and the vision to see unrealized business opportunity. This explains why he and his clients are so successful.
Pete's natural ability for team building caused a group of people that had worked together for years suddenly learn to appreciate each other and work together in new and exciting ways.
Pete leads by example and has the amazing ability of bringing people together into a collaborative environment.
Pete was very supportive and throughout the negotiations retained a professional and reasonable approach. The outcome was a deal that has proven to be valuabel for both companies.
Pete has tremendous trademark licensing expertise and has worked with the world's greatest brands. He understands why companies choose to license their brands and how to look for companies that have products or services that support their brand strategies.
Pete thoughtfully and creatively finds ways to negotiate agreement in a manner that all parties feel they have been heard, understood and believe in the agreement that has been reached.
He is a great listener and naturally adept at building consensus and creating a collaborative environment. In stressful situations he is calm...
Pete's focus on developing and implementing a strategy consisting of growth for existing licensees as well as acquisition of new licensing partners led to significant growth in both revenue and market penetration for the program.
Boost your profits short-term and long-term with royalty revenue, sales growth, and greater market exposure.
Ride on the trust other brands have already earned, to give your product instant credibility and respect.
Access valuable markets with the backing of experienced manufacturers who can present your brand to new audiences.
Leverage the distribution and recognition of best-in-class products, saving you resources and time.
Get started building relationships with some of the strongest, most powerful brands in the niches you’re interested in. You don’t have to be a big company to start taking advantage of this influential tool… learn how you too can play in the big leagues.